In the 30s, women were represented within the confines of the home, but were represented in a position inherently less powerful than men. This ad represents the nation that men were the martial party that held superiority and women were subjected to…
Women in the 20s were represented within the confines of the home and their tie to motherhood was emphasized. This ad emphasizes the mother as the chief caregiver and interacting agent of the family.
Rosie the Riveter is seen as an empowerment figure for American women. This representation was derived in the 40s, to mobilize women to perform previously male delegated tasks while they were participating in war.
The empowerment from the 1940s is still prevalent. Women's roles are expanded outside of the home and are represented as an independent, strong population.