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Rosie the Riveter is seen as an empowerment figure for American women. This representation was derived in the 40s, to mobilize women to perform previously male delegated tasks while they were participating in war.

Kitchen Bouquet Advertisement

Women in the 20s were represented within the confines of the home and their tie to motherhood was emphasized. This ad emphasizes the mother as the chief caregiver and interacting agent of the family.