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Rosie the Riveter is seen as an empowerment figure for American women. This representation was derived in the 40s, to mobilize women to perform previously male delegated tasks while they were participating in war.

Women are seen as increasingly capable and powerful while men are at work.

In the 30s, women were represented within the confines of the home, but were represented in a position inherently less powerful than men. This ad represents the nation that men were the martial party that held superiority and women were subjected to…

Women in the 20s were represented within the confines of the home and their tie to motherhood was emphasized. This ad emphasizes the mother as the chief caregiver and interacting agent of the family.

Navy Recruitment Advertisement

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Wringer Commercial

The woman in this ad is seen riding in a shoe, emphasizing her consumerism and materialism. She is also being held by two black men. This shows that women in this time were superior to that of a black man.

India.Arie stuns in the album cover for "Testimony: Vol. 1, Life and Relationships." Adorned in bright colors, India.Arie is posed with her skirt in the wind and her guitar poised on her hip.