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The ad emphasizes the ideal female shape and women are beginning to be seen as sexual objects.

The empowerment from the 1940s is still prevalent. Women's roles are expanded outside of the home and are represented as an independent, strong population.

Rosie the Riveter is seen as an empowerment figure for American women. This representation was derived in the 40s, to mobilize women to perform previously male delegated tasks while they were participating in war.

Our first night, members of the tribe came to our camp and cooked a meal for us.

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