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Jeff Papa describes his ideal future, a "normal life," with a partner.

Women are seen as increasingly capable and powerful while men are at work.

Women are used as visual objects to sell a product. This woman is used to sell the unrelated product of shaving cream.

The ad emphasizes the ideal female shape and women are beginning to be seen as sexual objects.

The empowerment from the 1940s is still prevalent. Women's roles are expanded outside of the home and are represented as an independent, strong population.

Rosie the Riveter is seen as an empowerment figure for American women. This representation was derived in the 40s, to mobilize women to perform previously male delegated tasks while they were participating in war.